Date of Award
2004
Document Type
Project
Degree Name
Master of Business Administration
Department
College of Business and Public Administration
Abstract
This study is conducted through content analysis to determine the degree of advertising standardization between the United States and Taiwan. Based on the literature review the impact of standardization versus localization advertising strategies is discussed.
Recommended Citation
Tan, Ya Hsuan Sunny, "A content analysis of print advertisements from the United States and Taiwan" (2004). Theses Digitization Project. 2704.
https://scholarworks.lib.csusb.edu/etd-project/2704
