Date of Award
Master of Business Administration
Razzouk, Nabil Y.
Johar, J. S.
This project will describe the nature of customer share marketing, its advantages and disadvantages. The project discusses how the marketing theme is graduating customers from market share marketing to customer share marketing and the use of customer share marketing to retain and grow existing customers.
Sethapan, Wathanee, "The study of customer share marketing" (2004). Theses Digitization Project. 2701.