Date of Award
Master of Business Administration
College of Business and Public Administration
This paper focuses on methods for financial institutions to perform precise customer level analysis to anticipate customers' evolving financial needs and maximize the lifetime value of each customer relationship. The paper proposes software packages that analyze customer relationship management from a financial perspective.
Lowther, Dwain Eldred, "Customer relationship management: A financial perspective" (2004). Theses Digitization Project. 2694.