Date of Award
2004
Document Type
Project
Degree Name
Master of Business Administration
Department
College of Business and Public Administration
Abstract
This paper focuses on methods for financial institutions to perform precise customer level analysis to anticipate customers' evolving financial needs and maximize the lifetime value of each customer relationship. The paper proposes software packages that analyze customer relationship management from a financial perspective.
Recommended Citation
Lowther, Dwain Eldred, "Customer relationship management: A financial perspective" (2004). Theses Digitization Project. 2694.
https://scholarworks.lib.csusb.edu/etd-project/2694
