Date of Award
2003
Document Type
Thesis
Degree Name
Master of Arts in Interdisciplinary Studies
Department
Interdisciplinary Studies
Abstract
This research study will clarify with facts and evidence that drinking alcoholic beverages is a social problem in American society. It will also focus on indepth interviews using the laddering technique on a small sample of eight respondents.
Recommended Citation
Aloulaqi, Mohammed Saleh, "Research study on laddering technique in depth interviews on alcoholic beverage consumption and brand preferences" (2003). Theses Digitization Project. 2376.
https://scholarworks.lib.csusb.edu/etd-project/2376
