Date of Award

2003

Document Type

Project

Degree Name

Master of Business Administration

Department

College of Business and Public Administration

Abstract

This project for Crimson Eagle Global Enterprise is the initial step in developing a strategic business plan. The traditional business plan contains many sections (business description, marketing, competition, operating procedures, personnel, business insurance, and finacial data). Using a different style, this project simply highlights those sections, rather than going into detail.

Included in

Marketing Commons

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