Date of Award
2003
Document Type
Project
Degree Name
Master of Business Administration
Department
College of Business and Public Administration
Abstract
The purpose of this thesis is to compare and contrast the use of music in commercials for Mitsubishi, Volkswagen, Chrysler and Jaguar.
Recommended Citation
Mamaril, Crystal Desquitado, "A comparative analysis of the use of music in advertisements within the car industry" (2003). Theses Digitization Project. 2296.
https://scholarworks.lib.csusb.edu/etd-project/2296
