Date of Award
Master of Business Administration
College of Business and Public Administration
The purpose of this project is to gain a better understanding of gender segmentation strategy possibilities in the Kingdom of Saudi Arabia. The findings from this survey graphically illustrate and statistically demonstrate some critically important information about the consumer demographics, needs, and behaviors of the targeted female Saudi shopper.
Altawail, Ghassan Mohammed, "Gender segmentation and its implementation in Saudi Arabia" (2003). Theses Digitization Project. 2281.