Date of Award

2003

Document Type

Project

Degree Name

Master of Business Administration

Department

College of Business and Public Administration

Abstract

This project examines the Southern California and Inland Empire banking environment during the period from 1992 to 1997. It includes an analysis of Washington Mutual's market strategy, and financial strategy for entering this fiercely competitive environment. Washington Mutual's competitive advantages and weaknesses will be analyzed to understand its approach to capturing strong market presence.

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