Date of Award

2002

Document Type

Project

Degree Name

Master of Arts in Interdisciplinary Studies

Department

Interdisciplinary Studies

Abstract

The objective of conducting primary research for the Summit Place Apartment Homes is to create a profile of people that are presently living in Summit Place. When dealing with apartment properties, marketing plans are definitely a necessity, as well as a good crisis plan. The residents' main concerns were safety and better customer service.

Included in

Marketing Commons

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