Date of Award
Master of Business Administration
College of Business and Public Administration
The purpose of this project is to gain a better understanding of the different market opportunities available to credit unions. The project differentiates the markets by age: Net Generation 2 to 22, Generation X 23 to 34 and the Baby Boomers 35 to 53. Each of these groups are important to the ongoing health of credit unions.
Ronnfeldt, Jane, "Generational marketing: Baby boomers, Generation X and the net generation" (2001). Theses Digitization Project. 2019.