Date of Award

2001

Document Type

Project

Degree Name

Master of Business Administration

Department

College of Business and Public Administration

Abstract

The purpose of this project is to gain a better understanding of the different market opportunities available to credit unions. The project differentiates the markets by age: Net Generation 2 to 22, Generation X 23 to 34 and the Baby Boomers 35 to 53. Each of these groups are important to the ongoing health of credit unions.

Included in

Marketing Commons

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