Date of Award
Master of Business Administration
College of Business and Public Administration
This project presents the marketing strategy that should be developed in order to be successful in the Latin American market. Therefore, it is necessary to analyze the market's opportunities and threats linked to the customers/consumers expectations by using the SWOT (strengths, weaknesses, opportunities and threats) analysis.
Labre, Nathalie Sandra, "An instance of the trade between the United States and Latin America applied to the playground industry" (2001). Theses Digitization Project. 1960.