Date of Award

2001

Document Type

Project

Degree Name

Master of Arts in Interdisciplinary Studies

Department

Interdisciplinary Studies

Abstract

This study investigated the relationship between motives of sports fans, and affinity for television, Internet, radio, and newspapers. Specifically economic, aesthetic, eustress, self-esteem, group affiliation, entertainment, and family motives all were expected to influence affinity for television, Internet, radio and newspapers.

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