Date of Award
2001
Document Type
Project
Degree Name
Master of Arts in Interdisciplinary Studies
Department
Interdisciplinary Studies
Abstract
The purpose of this study is to analyze the contents of various web sites to determine whether they implement value-based advertising strategies relative to the level of buyer involvement.
Recommended Citation
Kepekci, Ali Caglar, "A content analysis of value-based advertising strategies on the Internet" (2001). Theses Digitization Project. 1730.
https://scholarworks.lib.csusb.edu/etd-project/1730
