Consumers' attitudes toward advertising and purchase intentions regarding direct response advertisements in a multicultural market

Author

Steven Marc Edwards

Date of Award

1995

Document Type

Thesis

Degree Name

Master of Arts in Interdisciplinary Studies

Department

Interdisciplinary Studies

Recommended Citation

Edwards, Steven Marc, "Consumers' attitudes toward advertising and purchase intentions regarding direct response advertisements in a multicultural market" (1995). Theses Digitization Project. 1010.
https://scholarworks.lib.csusb.edu/etd-project/1010