Mobile commerce has become the latest topic for today. Business organizations have been restlessly evaluating the revenue potential of the m-commerce market and developing business models to exploit the huge profit potential of this new market. In this project we try to provide an overview of the fundamentals about m-commerce. This paper attempts to help business managers, particularly those without IT background, to understand the key elements and basic concepts of m-commerce and to assess the impact of m-commerce on current and future businesses as well as to identify new business opportunities.
"Mobile Commerce: Assessing New Business Opportunities,"
Communications of the IIMA: Vol. 7
, Article 9.
Available at: https://scholarworks.lib.csusb.edu/ciima/vol7/iss1/9