Mobile Commerce: Assessing New Business Opportunities

Authors

Chan-tseh Hsieh, University of Southern Mississippi

Abstract

Mobile commerce has become the latest topic for today. Business organizations have been restlessly evaluating the revenue potential of the m-commerce market and developing business models to exploit the huge profit potential of this new market. In this project we try to provide an overview of the fundamentals about m-commerce. This paper attempts to help business managers, particularly those without IT background, to understand the key elements and basic concepts of m-commerce and to assess the impact of m-commerce on current and future businesses as well as to identify new business opportunities.

Recommended Citation

Hsieh, Chan-tseh (2007) "Mobile Commerce: Assessing New Business Opportunities," Communications of the IIMA: Vol. 7: Iss. 1, Article 9.
DOI: https://doi.org/10.58729/1941-6687.1026
Available at: https://scholarworks.lib.csusb.edu/ciima/vol7/iss1/9