Title

June 2012

Volume

24

Issue

6

Document Type

Article

Publication Date

6-2012

Abstract

Texas Firm Targets Inland Empire Homeowners With Foreclosed 2nd Mortgages Adding new uncertainty in the state’s ongoing mortgage crisis, a Texas company is aggressively pursuing hundreds of Californians to collect second-mortgage debt—on homes they’ve already lost through foreclosure. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Improve Productivity: Identify Your Staff’s Motivating Factors It is human to try to motivate another person from the same basis as one’s own perspective. Different people are motivated for different reasons both personally and professionally. Diane Ciotta gives us five common motivation factors. . . . . 9

Airport Avatar Enters Brave New World of Customer Service Ron Kaufman gives us a glimpse of future fun which can improve customer service. . . . . . . . . . . . . . . 12 Value: What Your Customers Really Want Learn how to sell based on value, not price says Nathan Jamail. The key to overcoming price is not a scripted catchy phrase, rather it is learning how to create a real value partnership, and in order to do that, one must practice. . . . . 13

Hiring: Do It the Steve Jobs Way Steve Jobs was an amazing and unconventional leader in many respects. He personally interviewed over 5,000 applicants during his career. When you thoroughly analyze Apple’s philosophy of hiring, you find out that there has always been fundamental, uncompromising attributes needed to get a job at Apple, Inc. . . . . . . . . . . . . 38

Opinion. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Investments and Finance. . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Motivation and Business. . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

The Lists: Top Health Care Medical Clinics/Groups in the Inland Empire. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Top Savings & Loans and Federal Savings Banks. . . . . . 12

Hospitals Serving the Inland Empire. . . . . . . . . . . . . . . . 16

Customer Service. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Sales. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Real Estate Notes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Computer Column. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Executive Notes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Corporate Profile. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

Management. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

Restaurant Review. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34

Manager’s Bookshelf. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

Human Resources. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

New Business Lists: County of San Bernardino. . . . . . . . . . . . . . . . . . . . . . . . 40 County of Riverside. . . . . . . . . . . . . . . . . . . . . . . . . . . . .41

Executive Time Out. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44

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