Date of Award
2001
Document Type
Project
Degree Name
Master of Business Administration
Department
College of Business and Public Administration
Abstract
This comprehensive project introduces the past and present of the Chinese petroleum industry, conducts industry analysis using Michael Porter's Five forces model, and discusses the changes made in recent years and the business oppurtunities for foreign companies. In order to effectively enter the chinese petroleum market, four commonly used entry strategies are introduced. Key issues, weaknesses and strengths, as well as implications of each entry strategy are discussed in detail.
Recommended Citation
Zhaoxian, Xu, "Chinese petroleum industry analysis and entry strategies" (2001). Theses Digitization Project. 2260.
https://scholarworks.lib.csusb.edu/etd-project/2260
