Date of Award
2001
Document Type
Project
Degree Name
Master of Business Administration
Department
College of Business and Public Administration
Abstract
This project presents the marketing strategy that should be developed in order to be successful in the Latin American market. Therefore, it is necessary to analyze the market's opportunities and threats linked to the customers/consumers expectations by using the SWOT (strengths, weaknesses, opportunities and threats) analysis.
Recommended Citation
Labre, Nathalie Sandra, "An instance of the trade between the United States and Latin America applied to the playground industry" (2001). Theses Digitization Project. 1960.
https://scholarworks.lib.csusb.edu/etd-project/1960
