OSR Journal of Student Research

Article Title

YouTube and Tourism: A Comparative Study of Vlogs on Slovenian Tourism


My study focuses on how YouTube allows tourists to find information through travel site channels and video bloggers (vloggers). Travel vloggers show their experiences through their videos, allowing their audience to see their experiences traveling to a new destination or another country. Vlogs are an important form of user generated content which can reach a wide audience online; they offer visuals and tours of specific sites instead of a written review or commentary. To see how travel vloggers affect tourism, I focused my study on two travel vloggers, Hey Nadine and Slove Weekly travel vlog Slovenia. By focusing on these two vloggers, I was able to see how vlogs are and could be a valuable asset to the tourism industry.

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