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Journal of International Technology and Information Management

Document Type

Article

Abstract

Digital piracy is a form of copyright infringement, and challenges persist in addressing it effectively. Accordingly, understanding why people engage in digital piracy is crucial. Although prior studies have examined digital piracy from multiple perspectives, existing studies on the explanatory factors of digital piracy remain fragmented. To address this research gap, this study develops an integrated model that incorporates key theoretical perspectives, neutralization theory, social learning theory, and the theory of planned behavior (TPB), along with key determinants including gender, age, and the technology factor. Rather than conducting a meta-analysis of previous studies, this study adopts a survey-based approach to examine the effects of these factors on digital piracy. We collected our data through a survey and used t-tests, ANOVA, and logistic regression to analyze it. The results indicate that gender, age, the neutralization factor, and the social learning factor have significant effects on digital piracy. Specifically, gender, the neutralization factor, and the social learning factor play a crucial role in the use of BitTorrent for engaging in digital piracy. In contrast to prior research, this study shows that the technology factor does not have a statistically significant influence on digital piracy. This study advances digital piracy literature by offering an integrated model and a comprehensive analysis of the factors influencing digital piracy, thereby addressing the limitations of prior fragmented research that focused on a narrow set of factors and theoretical perspectives. Practically, by integrating these findings, administrators and policymakers can develop more precise interventions to discourage digital piracy, ultimately reducing digital piracy behaviors.

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