Journal of International Technology and Information Management
Document Type
Article
Abstract
This study investigates the influence of a conventional method of delivering news headlines, clickbait, on online users’ perceptions and responses. An experiment was conducted on two groups of news headlines—traditional news and clickbait—to provide empirical evidence of the effects of clickbait on online users. The findings suggest that clickbait headlines can evoke users’ arousal and curiosity. In addition, the results from structural equation modeling fill the gap in the literature by providing evidence of the factors influencing users’ intention to read and share online news. The results reveal that while the major determinant of users’ intention to read news stories is curiosity, perceived knowledge quality appears to be the main factor users consider when sharing online news stories.
Recommended Citation
Pengnate, Supavich Fone; Chen, Jeffrey; and Young, Alex
(2021)
"Effects of Clickbait Headlines on User Responses: An Empirical Investigation,"
Journal of International Technology and Information Management: Vol. 30:
Iss.
3, Article 1.
DOI: https://doi.org/10.58729/1941-6679.1440
Available at:
https://scholarworks.lib.csusb.edu/jitim/vol30/iss3/1
Included in
Advertising and Promotion Management Commons, Communication Technology and New Media Commons, E-Commerce Commons, Information Literacy Commons, Management Information Systems Commons, Marketing Commons, Social Media Commons