Technology empowers entrepreneurs to pursue alternative funding through platforms like crowdfunding. This research explores significant startup funding factors using Crunchbase. Controlling for common factors (acquisition/funding-rounds/IPO), the research uniquely focuses on web attention - the visibility on social media - and its impact on funding. It also examines the moderating influence of startup’s home country culture (individualism/collectivism). Findings show stronger positive impact of web attention on startup funding for collectivist countries. While individualistic investors value personal goals, collectivists value collaborative goals - inclinations that align with crowdfunding behavior. Therefore while increasing web attention, crowdfunding efforts can be targeted towards collectivist countries.
Ren, Jie; Raghupathi, Viju; and Raghupathi, Wullianallur
"Determinants of Startup Funding: The Interaction between Web Attention and Culture,"
Journal of International Technology and Information Management: Vol. 29
, Article 1.
Available at: https://scholarworks.lib.csusb.edu/jitim/vol29/iss1/1
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