Journal of International Technology and Information Management
Document Type
Article
Abstract
Technology empowers entrepreneurs to pursue alternative funding through platforms like crowdfunding. This research explores significant startup funding factors using Crunchbase. Controlling for common factors (acquisition/funding-rounds/IPO), the research uniquely focuses on web attention - the visibility on social media - and its impact on funding. It also examines the moderating influence of startup’s home country culture (individualism/collectivism). Findings show stronger positive impact of web attention on startup funding for collectivist countries. While individualistic investors value personal goals, collectivists value collaborative goals - inclinations that align with crowdfunding behavior. Therefore while increasing web attention, crowdfunding efforts can be targeted towards collectivist countries.
Recommended Citation
Ren, Jie; Raghupathi, Viju; and Raghupathi, Wullianallur
(2020)
"Determinants of Startup Funding: The Interaction between Web Attention and Culture,"
Journal of International Technology and Information Management: Vol. 29:
Iss.
1, Article 1.
DOI: https://doi.org/10.58729/1941-6679.1434
Available at:
https://scholarworks.lib.csusb.edu/jitim/vol29/iss1/1
Included in
Business Intelligence Commons, Communication Technology and New Media Commons, Computer and Systems Architecture Commons, Data Storage Systems Commons, Digital Communications and Networking Commons, E-Commerce Commons, Information Literacy Commons, Management Information Systems Commons, Management Sciences and Quantitative Methods Commons, Operational Research Commons, Science and Technology Studies Commons, Social Media Commons, Technology and Innovation Commons