Journal of International Technology and Information Management
Document Type
Article
Abstract
The principal objective of this paper was to propose and verify a digital content valuing model, which is expected to perform a significant role in future research, and provide novel and practical implications. For the efficacy of a model for the evaluation of digital content value, this study reviewed digital content value and categorized it into intrinsic, interaction, and business value. Based on the research model, we attempted to identify and assess the effects of intrinsic digital content value on digital content interaction value, and to characterize the relationship between digital content interaction value and digital content business value. Consequently, this study finds strong interrelations among different types of values and these interactions lead a value addition to digital content usage. We hope that the proposed valuing model of digital contents will prove useful and provide further research insights, and will also increase our understanding of digital content valuing process.
Recommended Citation
Kim, Changsu and Kim, Jongheon
(2017)
"Developing A Digital Contents Valuing Model: How Users Appreciate Their Values,"
Journal of International Technology and Information Management: Vol. 26:
Iss.
4, Article 2.
DOI: https://doi.org/10.58729/1941-6679.1336
Available at:
https://scholarworks.lib.csusb.edu/jitim/vol26/iss4/2
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Business Intelligence Commons, Communication Technology and New Media Commons, Computer and Systems Architecture Commons, Digital Communications and Networking Commons, E-Commerce Commons, Information Literacy Commons, Management Information Systems Commons, Management Sciences and Quantitative Methods Commons, Science and Technology Studies Commons, Social Media Commons, Technology and Innovation Commons