Journal of International Technology and Information Management

Document Type



Social technologies have changed the way we communicate allowing users to interact, share knowledge, reach out to friends and family, keep up with the news, and even promote and support a business. A study of Israeli women was conducted to determine how social technologies platforms — Facebook, Twitter, LinkedIn, YouTube, and Google+ — are used and the benefits realized. Women worldwide face challenges including economic, educational, health, and political. Israel women, like women in every other country in the world, are challenged with gender inequity. Do women who use social technologies believe that these platforms provide empowerment leading to greater success? This paper discusses Israel’s global gender gap scores and rankings in four categories as compared with 144 other countries and reports the results of a study of the use of social technologies by Israeli women in the workplace.