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Journal of International Technology and Information Management

Document Type

Article

Abstract

This study attempts to examine individuals’ behavior in the adoption and usage of the Internet for accomplishing various transactions and communication in Bangladesh. A descriptive research design is administered to ascertain the joint impact of the study constructs. A combination of AMOS 18 and PLS graph has been used for structural equation modeling with a cross-sectional dataset of 239 individuals in Bangladesh collected through a questionnaire survey. The proposed model was assessed with two step procedure after scrutiny and correction for non response and subjective response bias. The psychometric properties of the model, convergent and discriminant validity were assessed through confirmatory factor analysis, construct reliability and the constructs correlation. The structural model estimation results reveal a significant association of image with perceived ease of use, perceived usefulness and intention while indirect correlation with actual usage through intention. On the other hand, perceived usefulness has direct effects on intention while perceived ease of use is found to be indirectly associated through perceived usefulness. The path analysis furthered the significant effects of intention on actual usage behavior. The study also reports that analysis of the entire dataset with two different a roaches of structural equation modeling produces a consistent result which ensures robustness in the analysis. The study concludes with implications.

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