Journal of International Technology and Information Management

Document Type



By using the traditional statistical or operations research methods for deciding the product-delivery logistics, the portal companies are not using their competitive advantages on being more e-enabled, informed and computationally able than their traditional counterparts. In this paper, we show some typical characteristics of the portals like their handling of a huge range of goods in terms of transactional values or volumes. Subsequently, we have identified three types of generic product-delivery logistics of the portals with various intermediate entities or trading partners. Then, a completely different approach using an extreme point method rather than the traditional central-tendency-based statistical methods has been suggested.