A New Approach for Evaluating the Order Fulfillment Process Options of B2C Horizontal Portals Using DEA (Data Envelopment Analysis)

Authors

Tapati Bandopadhyay, ICFAI Business School
Pradeep Kumar, ICFAI Business School

Document Type

Article

Abstract

By using the traditional statistical or operations research methods for deciding the product-delivery logistics, the portal companies are not using their competitive advantages on being more e-enabled, informed and computationally able than their traditional counterparts. In this paper, we show some typical characteristics of the portals like their handling of a huge range of goods in terms of transactional values or volumes. Subsequently, we have identified three types of generic product-delivery logistics of the portals with various intermediate entities or trading partners. Then, a completely different approach using an extreme point method rather than the traditional central-tendency-based statistical methods has been suggested.

Recommended Citation

Bandopadhyay, Tapati and Kumar, Pradeep (2007) "A New Approach for Evaluating the Order Fulfillment Process Options of B2C Horizontal Portals Using DEA (Data Envelopment Analysis)," Journal of International Technology and Information Management: Vol. 16: Iss. 1, Article 1.
DOI: https://doi.org/10.58729/1941-6679.1184
Available at: https://scholarworks.lib.csusb.edu/jitim/vol16/iss1/1