A Cross-Cultural Comparison of U.S. and Chinese Website Customers

Authors

Eleanor T. Loiacono, Worcester Polytechnic Institute
Huiping Lin, Tsinghua University, P.R.China

Document Type

Article

Abstract

Website quality has been given much attention as of late. In particular the factors that impact a consumer’s perception of website quality is of great interest. This paper takes a currently validated measure of business-to-consumer website quality (WebQualTM) and applies it to Chinese Web users in order to study the cross-cultural differences and similarities of U.S. and Chinese customers. Several cultural differences between U.S. and Chinese customers are revealed.

Recommended Citation

Loiacono, Eleanor T. and Lin, Huiping (2005) "A Cross-Cultural Comparison of U.S. and Chinese Website Customers," Journal of International Technology and Information Management: Vol. 14: Iss. 1, Article 5.
DOI: https://doi.org/10.58729/1941-6679.1144
Available at: https://scholarworks.lib.csusb.edu/jitim/vol14/iss1/5