Online Reverse Auctions: An Overview

Authors

Ching-Chung Kuo, University of North Texas
Pamela Rogers, University of North Texas
Richard E. White, University of North Texas

Document Type

Article

Abstract

Electronic commerce (e-commerce) is the fastest growing area in the U.S. economy with electronic procurement (e-procurement) being a major component, and online reverse auctions (ORAs) have emerged as a key e-procurement tool. Since the mid-1990s, ORAs have been gaining in popularity because of their potentially significant positive impact on the profitability of both the buyers and the sellers. Much has been written about the new purchasing paradigm and numerous stories have been reported recently. This paper is aimed at providing a critical review of ORAs by examining their historical developments, different forms, advantages, and disadvantages. In addition, 10 important factors to consider for successful implementation of ORAs are identified and discussed.

Recommended Citation

Kuo, Ching-Chung; Rogers, Pamela; and White, Richard E. (2004) "Online Reverse Auctions: An Overview," Journal of International Technology and Information Management: Vol. 13: Iss. 4, Article 5.
DOI: https://doi.org/10.58729/1941-6679.1202
Available at: https://scholarworks.lib.csusb.edu/jitim/vol13/iss4/5