Journal of International Technology and Information Management
Document Type
Article
Abstract
This paper surveys the marketing executives of the top companies in Spain with more than 100 million euros on net sales and reports the status of Customer Relationship Management (CRM) solutions in their companies. The results are compared with the U.S.A. status reported by a previous study developed by InformationWeek Research in 2000 with a sample based on Fortune 500. One hundred and thirty-six companies participated in this study. The data provides insights into the strengths and weaknesses of the CRM in Spain in comparison with USA. Some viable actions are recommended to improve the usage of CRM and to reshape the future of these systems.
Recommended Citation
Madariaga, Jesus Garcia de
(2004)
"Customer Relationship Management (CRM): A Comparative Study between U.S.A. and Spain,"
Journal of International Technology and Information Management: Vol. 13:
Iss.
1, Article 8.
DOI: https://doi.org/10.58729/1941-6679.1244
Available at:
https://scholarworks.lib.csusb.edu/jitim/vol13/iss1/8
Included in
Business Intelligence Commons, E-Commerce Commons, Management Information Systems Commons, Management Sciences and Quantitative Methods Commons, Operational Research Commons, Technology and Innovation Commons