Journal of International Technology and Information Management
Document Type
Article
Abstract
Many online service businesses are beginning to charge fees for services that they used to provide for free. It is unclear whether consumers are ready to embrace this practice. This study explores consumer attitudes toward fee-based online services. The results of the study indicate that consumers’ willingness to pay for online services is likely to be influenced by their perceived value of convenience these services provide, and by the extent to which they utilize these services. While consumers appear more willing to pay for services that are qualitatively better than free services, there is also indication that the belief remains strong among many that online services that were free in the past should remain free.
Recommended Citation
Ye, L. Richard; Zhang, Yue; Nguyen, Dat-Dao; and Chiu, James
(2004)
"FEE -BASED ONLINE SERVICES : EXPLORING CONSUMERS’ WILLINGNESS TO PAY,"
Journal of International Technology and Information Management: Vol. 13:
Iss.
1, Article 12.
DOI: https://doi.org/10.58729/1941-6679.1248
Available at:
https://scholarworks.lib.csusb.edu/jitim/vol13/iss1/12
Included in
Business Intelligence Commons, E-Commerce Commons, Management Information Systems Commons, Management Sciences and Quantitative Methods Commons, Operational Research Commons, Technology and Innovation Commons