Journal of International Information Management


The rapid evolution of communication technology creates confusion for many businesses in deciding which technologies fit the organization. While technologies such as electronic mail, group decision support systems, and video conferencing are mature and readily available, a problem exists in determining how well such media will work within a particular organization. This review examines case examples and research of communication media implementation within the framework of two theories, critical mass and information richness. Examples of using electronic mail, video conferencing, and group decision support systems are used to illustrate how a framework combining the two theories may be executed. The result is a thought provoking look at a potential framework for revealing communication media implementation issues and potential strategies for success.