Self-esteem, television viewing behavior, and parasocial interaction with a favorite television personality

Sarah Beth Neighbor

The manuscript of this item is available at


This study examined the role of television personalities, television viewing behavior, and self-esteem, on the development of parasocial interaction. Two hundered and twenty six undergraduate and graduate students responded to a questionnaire that asked the students to report who their favorite television personality was as well as their television viewing behavior. In addition, they reponded to statements measuring their level of parasocial interaction with their favourite television personality and their level of self-esteem.