Date of Award
Master of Business Administration
College of Business and Public Administration
The State of California has adopted a "Work First" policy, where welfare recipients are required to find any type of job prior to any type of assessment or training. This research looks at how the State can achieve better results by using marketing techniques, as well as known concepts of consumer conformity and compliance.
Rudder, Joan Dardanelle, "Delivery of services to welfare-to-work clients: A marketing perspective" (2004). Theses Digitization Project. 4284.