Date of Award
2004
Document Type
Project
Degree Name
Master of Business Administration
Department
College of Business and Public Administration
Abstract
The State of California has adopted a "Work First" policy, where welfare recipients are required to find any type of job prior to any type of assessment or training. This research looks at how the State can achieve better results by using marketing techniques, as well as known concepts of consumer conformity and compliance.
Recommended Citation
Rudder, Joan Dardanelle, "Delivery of services to welfare-to-work clients: A marketing perspective" (2004). Theses Digitization Project. 4284.
https://scholarworks.lib.csusb.edu/etd-project/4284
