Date of Award
2008
Document Type
Thesis
Degree Name
Master of Arts in Communication Studies
Department
Communication Studies
First Advisor
Hundley, Heather
Second Advisor
Grant, Jo Anna
Third Advisor
Newman, Eric
Abstract
This thesis examines the factors that help induce cognitive dissonance which may be dramitically reduced in new and used vehicle-buyers. The research uses a quantitative method to investigate whether vehicle owners experience cognitive dissonance when making decisions, influenced by others, getting good or bad deals when purchasing automobiles and being satisfied with their vehicles.
Recommended Citation
Giasoumi, Petroulla, "Factors affecting cognitive dissonance among automobile magazine subscribers" (2008). Theses Digitization Project. 3576.
https://scholarworks.lib.csusb.edu/etd-project/3576
