Date of Award
Master of Arts in Communication Studies
Grant, Jo Anna
This thesis examines the factors that help induce cognitive dissonance which may be dramitically reduced in new and used vehicle-buyers. The research uses a quantitative method to investigate whether vehicle owners experience cognitive dissonance when making decisions, influenced by others, getting good or bad deals when purchasing automobiles and being satisfied with their vehicles.
Giasoumi, Petroulla, "Factors affecting cognitive dissonance among automobile magazine subscribers" (2008). Theses Digitization Project. 3576.