Date of Award


Document Type


Degree Name

Master of Arts in Education



First Advisor

Brunkhorst, Herb

Second Advisor

Smith, Johanna


The purpose of this research was to design new public service announcements (PSAs) for a teenage audience around environmental topics. Using components of constructivist pedagogy and free-choice learning, these PSAs demonstrated how to fuse popular teen culture with environmental education objectives. The design of the PSAs for this project hinged on finding a current popular format that would grab the attention of teenagers in order to successfully communicate information. This was achieved by taking a popular MTV show and twisting it to fit educational purposes. The success of this approach was tested by surveying a group of 50 teenagers. The project provides two examples of how to design effective public service announcments for teenagers to promote everyday recycling habits and caring for the planet.