Date of Award


Document Type


Degree Name

Master of Arts in Communication Studies


Communication Studies

First Advisor

Fong, Mary

Second Advisor

Hundley, Heather

Third Advisor

Newman, Eric


The objective of this project is to provide public relations practioners with an understanding of marketing concepts and communication theories as they apply to the production of a local community event. This project is also intended to be a resource for other public relations practioners involved in the process of communicating with a variety of audiences and to fulfill the void of scholarly research on the subject of event planning. The end result is expected to be a resource for event planners, providing tips and insights into the development of the community festival, Orange Blossom Holiday Village.