Date of Award
Master of Business Administration
College of Business and Public Administration
Razzouk, Nabil Y.
The purpose of this study was to extend the research in cross-cultural advertising by investigating the differences in cosmetics and fragrance advertising in Hong Kong and the United States.
Chu, Ka Man Carman, "A content analysis of print advertising from the United States and Hong Kong" (2007). Theses Digitization Project. 3248.