Date of Award
2007
Document Type
Project
Degree Name
Master of Business Administration
Department
College of Business and Public Administration
First Advisor
Seitz, Victoria
Second Advisor
Razzouk, Nabil Y.
Third Advisor
Peake, Lloyd
Abstract
The purpose of this study was to extend the research in cross-cultural advertising by investigating the differences in cosmetics and fragrance advertising in Hong Kong and the United States.
Recommended Citation
Chu, Ka Man Carman, "A content analysis of print advertising from the United States and Hong Kong" (2007). Theses Digitization Project. 3248.
https://scholarworks.lib.csusb.edu/etd-project/3248
