Date of Award

2007

Document Type

Project

Degree Name

Master of Business Administration

Department

College of Business and Public Administration

First Advisor

Seitz, Victoria

Second Advisor

Vaziri, Mohamad

Third Advisor

Johar, Vic

Abstract

The purpose of this study was to determine Chinese and U.S. consumers' attitudes and perceptions toward hybrid cars and the likelihood of purchasing one in the future.

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