Date of Award
Master of Arts in Communication Studies
Rodriguez, J. Scott
Examines the issue of media bias in favor of the Democratic Party during the 2004 Presidential Election. To examine the most far reaching form of media in the United States, this study consisted of the three major television networks (ABC, CBS, NBC) and their weekday nightly newscasts during the entire month of October 2004. Emerging themes and strategies were compared to a study conducted at Sonoma State University of the year's most underreported yet newsworthy events. Results of the study indicate that no evidence exists to support the notion of media bias in favor of the Democratic Party in the media coverage leading up to the 2004 Presidential Election.
Shelton, Stephen Arthur, "Bias in the network nightly news coverage of the 2004 presidential election" (2006). Theses Digitization Project. 3037.