Date of Award


Document Type


Degree Name

Master of Arts in Communication Studies


Communication Studies

First Advisor

Fong, Mary

Second Advisor

Metts, Rod

Third Advisor

Rodriguez, J. Scott


Examines the issue of media bias in favor of the Democratic Party during the 2004 Presidential Election. To examine the most far reaching form of media in the United States, this study consisted of the three major television networks (ABC, CBS, NBC) and their weekday nightly newscasts during the entire month of October 2004. Emerging themes and strategies were compared to a study conducted at Sonoma State University of the year's most underreported yet newsworthy events. Results of the study indicate that no evidence exists to support the notion of media bias in favor of the Democratic Party in the media coverage leading up to the 2004 Presidential Election.