Date of Award
Master of Arts in Communication Studies
This project developed a resource development plan for the Department of Communication Studies at California State University, San Bernardino. It employs research in organizational communication and applies the theory of organizational identification to the relationship / donor aspect of the program. It also covers research in the field of organizational identification and its relevance to college alumni.
Cooley, Donna Louise, "A proposed resource development plan for the Department of Communication Studies, California State University San Bernardino" (2005). Theses Digitization Project. 2723.