Date of Award
Master of Business Administration
College of Business and Public Administration
The purpose of this study was to determine attitudes toward low carbohydrate diets among consumers and the attributes that influence their purchase decision. A growing number of diet trends are spreading across the nation in an effort to improve health and lose weight such as the Atkins diet and the South Beach diet.
Triyangkulsri, Warintra, "Factors influencing purchasing decision process of low-carbohydrate products" (2005). Theses Digitization Project. 2658.