Date of Award
2005
Document Type
Project
Degree Name
Master of Business Administration
Department
College of Business and Public Administration
First Advisor
Seitz, Victoria
Second Advisor
Newman, Eric
Third Advisor
Johar, Vic
Abstract
The purpose of this study was to determine attitudes toward low carbohydrate diets among consumers and the attributes that influence their purchase decision. A growing number of diet trends are spreading across the nation in an effort to improve health and lose weight such as the Atkins diet and the South Beach diet.
Recommended Citation
Triyangkulsri, Warintra, "Factors influencing purchasing decision process of low-carbohydrate products" (2005). Theses Digitization Project. 2658.
https://scholarworks.lib.csusb.edu/etd-project/2658
