Date of Award
Master of Arts in Communication Studies
The purpose of this project was to examine the similarities and differences in magazine advertisements directed to women in China and Taiwan. Through content analysis of advertisments in these two countries, the researcher identified how women were portrayed and the social values or lifestyle attributed to them of each society.
Yang, Yi-Chen, "A comparison of women's roles as portrayed in Taiwanese and Chinese magazine print advertising" (2004). Theses Digitization Project. 2630.