Date of Award
2004
Document Type
Project
Degree Name
Master of Business Administration
Department
College of Business and Public Administration
Abstract
This project focused on restaurant industry analysis, start-up requirements, planning decisions, human resource management and restaurant marketing strategies. A marketing plan has been developed for the purposes of opening Studio Thai in the near future.
Recommended Citation
Pitisom, Yingluck, "Restaurant industry and marketing plan for Studio Thai restaurant" (2004). Theses Digitization Project. 2603.
https://scholarworks.lib.csusb.edu/etd-project/2603
