Date of Award
Master of Business Administration
College of Business and Public Administration
This study compares the U.S. National Football league (NFL) and Nippon Professional Baseball (NPB). The goal of the study is to develop recommendations for the rebuilding of NPB's popularity in terms of marketing policy practices after the efficiency of both leagues is analyzed.
Oshima, Noboru, "Comparing marketing policies in Nippon Professional Baseball and the National Fooball League: Lessons for Japanese sports teams" (2004). Theses Digitization Project. 2544.