Date of Award
2003
Document Type
Project
Degree Name
Master of Arts in Interdisciplinary Studies
Department
Interdisciplinary Studies
Abstract
This project includes a promotional campaign for the Inland Empire / Riverside County Philharmonic as well as the preliminary market analysis for the campaign. The market targeted was well-educated twenty to forty year olds in Riverside, Temecula and Corona.
Recommended Citation
Kriegler, Bettina Anna, "The Inland Empire/Riverside County Philharmonic: A promotional campaign to increase attendance" (2003). Theses Digitization Project. 2423.
https://scholarworks.lib.csusb.edu/etd-project/2423
