Date of Award
Master of Arts in Interdisciplinary Studies
This project includes a promotional campaign for the Inland Empire / Riverside County Philharmonic as well as the preliminary market analysis for the campaign. The market targeted was well-educated twenty to forty year olds in Riverside, Temecula and Corona.
Kriegler, Bettina Anna, "The Inland Empire/Riverside County Philharmonic: A promotional campaign to increase attendance" (2003). Theses Digitization Project. 2423.